How to brief a web agency

How to brief a web agency

Define your goals

• Explain the primary purpose of the new site (for example, attracting new customers, showcasing services, or enabling online bookings). - Identify any specific actions you want visitors to take, such as filling out a form or making a purchase. ### Identify your audience
• Describe the types of people you expect to visit the site. - Note any key characteristics, such as industry, role, or location, that influence how the site should be designed. ### Gather existing assets
• Provide any brand guidelines, logos, color palettes, and typography you already use. - Share existing content, images, and videos that should appear on the new site. - If you have an old website, give us the URL so we can see the current structure and performance. ### Outline required features
• List the core pages you need (home, about, services, contact, etc.). - Specify functional requirements such as online booking, product listings, or lead‑capture forms. - Mention any integrations you rely on, like email marketing platforms or CRM systems. ### Set budget and timeline
• Give us a sense of the budget range you are comfortable with. - Indicate any hard deadlines, such as a product launch or seasonal promotion. ### Choose ongoing support
• Decide whether you want a Care & maintenance plan for updates and backups. - Consider if you need Marketing automation set up for follow‑up emails and form handling. - Think about ongoing SEO work to keep the site discoverable. ### Provide contact information
• Share the name and email of the primary point of contact. - Let us know the best way to reach you for follow‑up questions. When you send this information, we can prepare a clear quote and outline the next steps. We aim to respond within one business day and schedule a free consultation to discuss the brief in detail.